About Jam Week
Jam Week is the brainchild of Clippy (aka Michelle McKenna), the Master Preserver and founder of Clippy's Apple preserves, a unique awarding winning brand dedicated to British apple heritage.
Her mission is:
- To persuade consumers to push aside the cheap, sugary jams that dominate our shelves and demand the higher quality, fragrant and fruity jams.
- To demonstrate the diverse applications of jam.
- To make jam cool again!
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To establish an annual, national event, celebrating the rich history of 'jam' and the important role it plays in our culture.
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